Points, tiers, rewards and referral: here are the loyalty apps Shopify stores compare, from Smile.io to Yotpo, with what each free plan covers, the rewards customers get and what each one costs.
We make Reponse, listed first. Every other app is described from its own pricing page, help center and Shopify App Store listing, and each entry links its source with the date we checked it. The order runs from the lowest entry price to the plans built for large programs; it is not a ranking.
Entry plans as each vendor publishes them, and what each one bills on.
| Tool | Best for | Entry plan | How it bills | Source |
|---|---|---|---|---|
| Reponse | Stores that want loyalty, referral, chat and tickets in one app, billed by neither orders nor members | $0/mo: points, tiers, rewards and referral included | Not billed by orders or members; the AI agents by the task, 14 days free | Reponse pricing |
| Smile.io | Starting free on a widely used app | $15 / month, Essential plan, 500 orders a month (a free plan covers 200) | By monthly orders: free up to 200, $15 for 500, $79 for 1,000 | Pricing page, checked October 2026 |
| BON Loyalty | Small stores, online and in store | $15 / month, Starter plan, up to 300 orders a month (a free plan covers 150) | By monthly orders: free up to 150, $15 for 300, $29 for 500, unlimited from $129 | Pricing page, checked October 2026 |
| Rivo | Brands growing into VIP tiers and memberships | $15 / month, Essential plan, up to 500 orders a month (free up to 200) | By monthly orders: free up to 200, $15 up to 500; Scale from $49, capped at $499 | Shopify App Store listing, checked October 2026 |
| Growave | Loyalty, reviews and a wishlist in one app | $15 / month, Entry plan, 500 orders included (a free plan covers 200) | By monthly orders: free up to 200, $15 for 500, then $20 per 100 up to 1,500 | Growave Help Center, checked October 2026 |
| Joy Loyalty | Stores that want store credit, then VIP and POS | $29 / month, Essential plan, 500 orders included (free up to 250 orders a month) | By monthly orders: free up to 250, $29 for 500, then $15 per 100 | Pricing page, checked October 2026 |
| LoyaltyLion | Established brands that want a managed program | $199 / month, Classic plan, 500 orders a month (a free plan, recommended up to 400) | By monthly orders: free plan advised up to 400, $199 for 500, $249 for 1,000, then on quote | Pricing page, checked October 2026 |
| Yotpo Loyalty | Brands on Yotpo reviews, or with high volume | $199 / month, Pro plan, 500 orders included (a free plan exists) | By monthly orders: free plan, then $199 for 500 and a rate per extra order | Pricing page, checked October 2026 |
Customer experience suite for Shopify
Our product
Loyalty and referral come with live chat, tickets and reviews in one app inside the Shopify admin, never billed by orders or members. Customers earn points on every paid Shopify order and on their reviews, climb tiers and redeem rewards as single-use Shopify discount codes or as Shopify store credit. Referral rewards the friend and the referrer, the referrer 14 days after the friend's order ships. Members see their points, rewards and referrals in a rewards panel on your store and in the chat, and each customer's points and tier sit on their Shopify customer page.
Loyalty and referral
A loyalty and referral app with points, referral and, from the Growth plan, a VIP program. Customers earn points in more than ten ways and redeem discounts and free shipping on every plan, free products from Essential and Shopify store credit from Standard; discounts also work at Shopify POS. It carries the Built for Shopify badge and won a 2026 Shopify Build Award.
Loyalty, referral and VIP tiers
Points, referral and VIP tiers for the online store and Shopify POS. Customers earn on orders, sign-ups and social actions, and from Starter on reviews and birthdays, and redeem amount or percentage discounts, free shipping or a free product; referral rewards both sides, the referrer once the friend's first order is fulfilled. It carries the Built for Shopify badge.
Loyalty, referral and membership
A loyalty platform with points, referral, VIP tiers, memberships and store credit. The free plan runs a points program with ways to earn and redeem, branding and automated emails; Essential adds a loyalty and referral page, on-site prompts and Shopify POS. Rewards include discounts, free shipping, free products and, on the Plus plan, store credit.
Loyalty, reviews and wishlist
Loyalty and referral bundled with product reviews, a wishlist and Instagram content in one app. Customers earn on spend, sign-ups, reviews and social actions, and redeem discounts, free shipping or a free product, with gift cards and store credit from the Growth plan; points also work at Shopify POS from Entry. It carries the Built for Shopify badge.
Loyalty, referral and membership
Points, store credit, referral, VIP tiers and paid membership for Shopify. Customers earn on orders and sign-ups and, on paid plans, on reviews and social actions, and redeem discount codes, Buy X Get Y offers, free shipping, a free product or Shopify store credit. It carries the Built for Shopify badge.
Loyalty platform
A loyalty platform for brands that want a designed program: a branded loyalty page built for them, custom rules and rewards, VIP tiers, Shopify POS and Klaviyo flows on paid plans. The free plan gives points for signing up, ordering and visiting the store, money-off rewards, branding and on-site notifications in seven languages.
Loyalty and referral
Yotpo's loyalty and referral program, sold alone or with Yotpo Reviews. The free plan covers points for purchases and account creation, fixed-amount discounts, a referral program with fraud prevention and Shopify POS; Pro adds birthday, review and social points, points expiry and redemption at checkout, and Premium adds VIP tiers, free products, free shipping and gift cards.
Every app here gives points on orders and offers referral on some plan. Four points set them apart.
Free plans are sized by monthly orders: 150 at BON, 200 at Smile.io, Rivo and Growave, 250 at Joy; LoyaltyLion advises its free plan up to 400, and Yotpo's App Store listing keeps its own for stores under 100. Past the limit, BON stops awarding points until the next cycle and Growave's widgets stop. Reponse's program is included in its $0 plan with no order count, whatever your volume.
Discount codes are everywhere. Free shipping and free products depend on the app and the plan: free products start with Smile.io's Essential, BON's Starter, Joy's Essential and Yotpo's Premium. Store credit comes with Joy, with Smile.io from Standard, Growave from Growth and Rivo on Plus, and with Reponse, whose rewards are discount codes or store credit, without free shipping or free products.
A widget on the store is standard. A loyalty page, the account page, Shopify POS and wallet passes are often kept for paid plans: POS comes with every Smile.io and Yotpo plan, from BON's Basic, Growave's Entry, Rivo's Essential and Joy's Advanced. Reponse shows points in a rewards panel on the store, in the chat and on the Shopify customer page.
Most apps reward the friend at sign-up or on a first order, and the referrer once the friend has bought. Some keep referral for paid plans (Growave from Entry) or cap it on the free plan (30 referrals at Joy). Reponse includes referral in its program and rewards the referrer 14 days after the friend's order ships.
Start with a free plan that fits your monthly orders.
BON's covers 150, Smile.io's, Rivo's and Growave's 200 and Joy's 250, LoyaltyLion advises its free plan up to 400, and Yotpo's App Store listing keeps its free plan for stores under 100; each keeps features for paid plans. Reponse's program has no order limit, is included in its $0 plan and comes with live chat, tickets and reviews; its rewards are discount codes or store credit, and it has no App Store reviews yet.
Reponse includes points, tiers, rewards and referral in its $0 plan, with no order limit and nothing billed per order or member.
Smile.io, BON, Joy, Rivo, Growave, LoyaltyLion and Yotpo have free plans sized by monthly orders; referral is part of the free plan at Smile.io, BON, Joy (up to 30 referrals) and Yotpo, it is a paid add-on on LoyaltyLion's, and Rivo's and Growave's free plans have none.
Discount codes, as an amount or a percentage, on every app.
Free shipping and free products on most, often from a paid plan. Store credit at Joy, at Smile.io from Standard, Growave from Growth and Rivo on Plus, and at Reponse, which offers discount codes and Shopify store credit.
Not into Reponse: it doesn't import points or members from another loyalty app.
Members come from your Shopify customers, and you can adjust a customer's points by hand. If another loyalty app is already active, Reponse spots it at first launch and offers to leave loyalty to it, pausing its own program.
On the store, in a widget or a loyalty page; on the account page; at Shopify POS for in-store shoppers; and in emails, depending on the app and the plan. With Reponse, members see their points, rewards and referrals in a rewards panel on your store and in the chat, where they can spend them, and your team sees them on the Shopify customer page.
The AI Readiness Checker reads your store the way AI assistants do: crawler access, catalog, structured data, return and shipping policies. You get a score out of 100, check by check. No install, no account.
Customer service that finally pays for itself.
It installs from the Shopify App Store, lives in your admin and already knows your customers and orders.